Vita


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Dr. Andrea Bookhagen

founded her own consulting agency in 2010 – after being in international consulting and marketing jobs since 1994. She combines international marketing / brand management and innovation management experience in the consumer goods and fashion industry with a strong analytical background.

She received her PhD at the Technical University Berlin (Institute of Marketing) and holds a professorship for marketing and product management at Hochschule für Technik und Wirtschaft (HTW) Berlin, Germany.