Identifying and analysing unaddressed needs with thorough and psychologically well-funded techniques, uncovering clues directly within customer interaction.
- Emotions, Values and Motives
- Brand Identiy / Brand DNA
- Brand Positioning, Brand Purpose
Supporting and supervising the ideation and prototyping stage with insights, reflecting the product into reality as early as possible, allowing for adjustments and first marketing and branding guidance. Detecting and processing of potential product improvements.
- Design Thinking, Design Thinking Sprints
- Ideation & Prototyping
- Product Personae Analysis
Supporting decisions by collecting qualitative and quantitative information – using well proven offline market research tools as well as latest online technology.
- Concept Testing
- User Experience Testing
- Quali. and Quant. Market Research
- Latest Technology Online Research